Sales Development Representative (SDR)

Location: Remote - Mexico / Latam
Employment Type: Full-Time
Reports To: VP of Sales / Sales Manager

About the Role

Our client  is seeking an experienced and highly motivated Female Sales Development Representative (SDR) to support and expand our outbound sales efforts.

The ideal candidate is a native English speaker with a strong background in lead generation, outbound prospecting, CRM management, and sales technology. This role requires someone who is highly organized, tech-savvy, proactive, and comfortable engaging decision-makers through email, phone, and LinkedIn outreach.

This position plays a critical role in identifying new business opportunities, managing prospect data, optimizing outbound campaigns, and booking qualified meetings for the sales team.

Key Responsibilities

Lead Generation & Prospecting

• Research and identify potential clients that match Waverley's Ideal Customer Profile (ICP).
• Generate and qualify new leads through multiple outbound channels.
• Maintain accurate prospect information including email addresses, LinkedIn profiles, and direct phone numbers.
• Conduct ongoing market and competitor research to identify new opportunities.

Outbound Sales Execution

• Execute outbound prospecting campaigns using:
  • Cold Email
  • Cold Calling
  • LinkedIn Outreach
  • Social Selling Strategies
• Personalize outreach messaging to improve engagement and response rates.
• Follow up consistently with engaged prospects.
• Schedule qualified meetings for the sales team.

CRM & Pipeline Management

• Maintain accurate and organized records within the CRM.
• Update lead statuses and activity notes consistently.
• Manage prospect pipelines and outreach sequences.
• Ensure data hygiene and reporting accuracy.

Sales Technology & Systems

• Support setup and management of outbound sales tools.
• Manage email warm-up processes and deliverability.
• Troubleshoot basic technical issues related to CRM, outreach platforms, and email systems.
• Optimize workflows and automation where appropriate.

Marketing & Messaging Support

• Collaborate with marketing on messaging improvements.
• Support A/B testing of email and LinkedIn campaigns.
• Identify SEO and content opportunities that support lead generation efforts.
• Contribute insights from prospect conversations to improve campaigns.

Reporting & Performance Tracking

• Monitor outreach performance and conversion metrics.
• Prepare weekly reports detailing activity, response rates, meetings booked, and key insights.
• Participate in coaching sessions and ongoing sales training.

Required Qualifications

Must-Have Requirements

• Female candidate.
• Native English speaker (written and spoken).
• 2+ years of experience in Sales Development, Business Development, Lead Generation, or Outbound Sales.
• Proven success generating meetings through outbound prospecting.
• Strong verbal and written communication skills.
• Experience working remotely and independently.

CRM & Sales Tools Experience

Hands-on experience with some or all of the following:

• HubSpot
• Salesforce
• Apollo.io
• LinkedIn Sales Navigator
• ZoomInfo
• Clay
• Instantly
• Lemlist
• Outreach.io
• Salesloft
• Google Workspace
• Microsoft Office

Technical & Marketing Skills

• CRM management and data hygiene.
• Email deliverability best practices.
• Sales automation and sequencing tools.
• LinkedIn prospecting and social selling.
• Basic SEO and content marketing knowledge.
• Strong research and analytical skills.

Preferred Qualifications

• Experience selling software development, IT services, SaaS, or technology solutions.
• Experience engaging C-level executives and decision-makers.
• Familiarity with outbound sales frameworks and modern prospecting methodologies.
• Experience supporting both sales and marketing initiatives.

Weekly Performance Expectations (KPIs)

Lead Generation

• 250 new qualified leads researched and added to CRM per week.
• 100% ICP alignment for new prospects.

Outbound Activity

• 500 outbound emails per week.
• 200 cold calls per week.
• 50–75 LinkedIn connection requests/messages per week.
• Follow-up with engaged prospects within 12 hours.

Results

• Minimum 2 qualified meetings booked per week.
• Email response rate target: 8–12%.
• LinkedIn response rate target: 15%+.
• 30%+ conversion from booked meetings to Sales Qualified Leads (SQLs).

CRM & Reporting

• Maintain 95%+ CRM accuracy.
• Submit weekly performance and pipeline reports.

Ideal Candidate Profile

The successful candidate will be:

• Confident and professional when speaking with executives.
• Naturally curious and research-oriented.
• Highly organized and detail-focused.
• Comfortable learning new technologies quickly.
• Self-motivated and accountable.
• Persistent, resilient, and goal-driven.
• Able to work independently while collaborating effectively with remote teams.

Compensation: Competitive base salary + performance-based incentives.
Work Schedule: Full-Time, Remote.